I'm Mostafa, an award-winning creative director with over 18 years in branding, specialising in hospitality and F&B. I'm based in Liverpool and work across the Middle East, the UK, Europe, Asia and the Americas.
I create concept-driven brands and identities, leading them from naming and strategy through to guidelines and rollout. I work mainly on launching and repositioning restaurants, hotels and lifestyle destinations.
I'm Partner and Creative Director at Booma Brands and Creative Director at Meraki & Modus, two studios I continue to lead remotely from the UK. My work spans clients including Hilton, One&Only and Northacre, alongside earlier campaign work for brands such as Coca-Cola and F1.
Arabic typography is a long-standing interest, and it runs through much of my identity work.